Web Site Marketing, Sales and Marketing Strategy

Sales conversions are done differently on the web, and e-MI Online Sales understands how to do it...

• The Internet is a different kind of sales floor. Online sales conversions and online lead generation are 'pulled' by the customer's interests and needs, not 'pushed' by a super-human selling effort to marginally interested prospects.

This Means:

• It's better to harvest specific, qualified prospects who are already searching for what you are offering than to fight to bring in generalized prospects and try to sell them everything you have. Targeting qualified prospects sells to those who are most decided and ready to act.
• It makes business sense to increase your targeted web site traffic and sales by featuring your "strategic" products, services and solutions—those that are most profitable, competitive, unique and durable in your marketplace.
• These are the products, services and solutions that will get you the best web site search engine keyword rankings where your most qualified prospects are searching NOW.
• Once your prospects are on your web site, you can always show them other related products, services and solutions to increase your online lead generation and online sales
• Highly qualified prospects are much more valuable than generalized traffic.
• The e-Market Intelligence keywords they are using to search tell you what they want, so you can bring in those prospects that are best for your business, and offer them what they are looking for.
• Targeting your best qualified prospects increases your qualified web site traffic, because e-MI compiles your best keywords into Sweet Spots that get traffic from multiple top web site search engine keyword rankings.
• Selling to your best qualified prospects gives you better web site ROI because you know how to sell to them, time to close is faster, they are not as likely to be looking for price only, there is more opportunity for add-on and after-sale income, and their traffic is defined by keyword search numbers, so you can measure and improve based on targeted benchmark metrics.
• Increasingly, search engines (led by Google) give higher placement scores to web sites that tightly focus on specific markets rather than to sites that try to capture broad traffic by appealing to many markets.
• Search engines will give multiple web site keyword rankings to different sections of the same site, if those sections effectively target different keyword markets. This increases targeted web site traffic and sales to multiple qualified groups of prospects.

e-MI's online sales and marketing strategies integrate proprietary tools and services to increase your targeted web site traffic and increase online lead generation and online sales conversions, every step of the way:

• e-MI's e-Market Intelligence data - the Voice of Your Internet Customer
• Sweet Spots that maximize the numbers of your most qualified prospects and tell you what they want and how they want it.
• Written content, features and "look and feel" that increase your targeted web site traffic and sales.
• e-MI Sales Paths that greet each prospect with the product and services they are searching for, precisely the way they want it.
• Targeted Search Engine Optimization and web site re-launch to get top web site search engine keyword rankings.
• After re-launch e-Marketing and WebAnalytics is an ongoing program to keep building qualified prospect traffic and increase online lead generation, online sales conversions, and better web site ROI.

Contact e-MI to learn about our integrated web site marketing solutions for online lead generation & online sales.