Web Site Marketing, Sales and Marketing Strategy

Barriers to Sales are usually not a problem to neutralize, as long as they are recognized in advance.

Your qualified prospects' decision path follows three general questions, in split-second order:

1. Does your web site immediately tell your prospects they are in the right place? - SOLVED - see Using Sweet Spots
2. Do your methods show you can deliver? Will you be easy to deal with? Do you have value-add that makes you special? - SOLVED - see Using Sales Paths
3. How do I know what you say about your products and services is true? Will you keep your promises? Can I trust your company? - See the following:

Does your web site counter Barriers to Sales?:
e-MI Online Sales starts countering this kind of sales barrier from our first meeting with you. Because customers will buy or respond to products and services that are the most believable, our e-Market Intelligence data search starts with those products and services you are most robust in, and for which you have the best credentials.

• These products and services give us the strongest content to present - how the product and service was developed, and how it is produced and used
• You have maximum market and pricing knowledge to work with
• With these products and services established, we can extend your strengths into related products and services.

The applicable assurances are different for each kind of firm, and some items are:

• Business address and contact phone number (NOT a PO Box) - especially for smaller companies
• Senior executives' professional bios
• Professional, Business and Civic Association memberships
• Corporate Mission Statement
• FAQs that let you raise issues and answer them, your way
• A Privacy Policy
• Secure transactions and communications, with the brand emblems of the security and encryption providers
• Case Studies and Testimonials
• Press Releases
• Return and refund / credit policies
• References to published articles and whitepapers
• Client and suppliers' logos, including credit cards accepted
• Numbers of sales and clients served
• Countering any issues specific to your industry

...Whatever demonstrates your commitment, strengths, resources and credentials

e-MI Online Sales can develop these as needed for any reputable business. By anticipating product, service, and company Barriers to Sale, we counter them, and minimize or eliminate their effects.

Contact e-MI to learn about our integrated web site marketing solutions for online lead generation & online sales.