- Do you want to know...
- The sales-killing mistakes most web sites make?
- What are Keyword Sweet Spots®, and how can they help you?
- Exactly what offers and messages best sell to your customers?
- Your best Internet marketing tactics for competitive online sales and online lead generation?
How do e-MI Sales Paths work to pull in your best prospects and sell them what they are searching for?
Sweet Spot Sales Paths make it work!
Using Sweet Spot Sales Paths to Structure Web Pages:
Because we identify the keyword Sweet Spots that identify the greatest numbers of your best prospects, and we know what each prospect group wants by the keywords they are using, we can write Sales Paths on your web site for each product and service you want to sell
- Greets each group of prospects on your Home pages or section landing pages with the products and services they are looking for, the way they want it—so they know immediately that they have come to the right place.
- Just as important, your e-Market Intelligence Sweet Spots also tell us how your prospects want your products and services, so we can offer just the right benefits, features and marketing messages to each, style the right look and feel, and make the most effective offers to maximize online sales and online lead generation.
- Moves each group of prospects to buy or respond by featuring Calls To Action to get the offers and values they already want.
Sales Path Design and Message Advantages
Because a web site's different Sales Paths target keyword traffic and online sales to different groups of qualified prospects, we can:
- Target different sales messages, benefits and offers to different prospect groups, to match what they are searching for, and how they want it
- Present different web site features, demos, whitepapers, offers and add-ons to different prospects, and measure their results
- Adjust the web site search engine keyword rankings for each Sales Path separately, and get the top search engine rankings to harvest the best prospect traffic
- Use multi-touch marketing to multiply online sales by pre-targeting Voice Of The Customer messages in mailers, brochures, ads, etc.
- Use targeted e-Marketing and WebAnalytics to measure and improve how each separate Sales Path creates online lead generation and online sales conversions
Contact e-MI to learn about our integrated web site marketing solutions for online lead generation & online sales.