- Do you want to know...
- The sales-killing mistakes most web sites make?
- What are Keyword Sweet Spots®, and how can they help you?
- Exactly what offers and messages best sell to your customers?
- Your best Internet marketing tactics for competitive online sales and online lead generation?
Do you want to generate online sales leads and online sales while strengthening your offline sales and marketing programs?
e-MI's Proven Strategy for Online Sales and Sales Lead Generation
Your e-MI Online Sales and online lead generation program supports your current sales forces by providing online leads generation for sales and penetration, and strengthens marketing by providing relevant e-Market Intelligence customer data.
- We meet with you in person or by conference call to understand your products and services, and your sales and marketing challenges and opportunities. We give you an overview of the number of customers looking for your products and services, outline our services for you in relation to your business needs, and determine if harvesting new customers who are searching for what you offer on the Internet is a good fit for you.
- Does your online sales and marketing strategy start with authoritative numbers of qualified prospects who are looking for your products and services now? On the basis of product and service sales information from you, we develop:
- Verifiable, authoritative and objective e-Market Intelligence data that gives you the number of prospects searching for each product, service and solution you offer, all "keyword-ranked" by their opportunity for top web site search engine rankings.
- Sweet Spots that compile your best e-Market Intelligence prospect opportunities into profiles that identify your best web site traffic, with authoritative numbers of qualified customers and prospects who are looking NOW. From there, we target exactly what each customer is looking for, and how they expect to be sold.
- A complete Web Site Marketing Action Plan for harvesting and selling to the greatest numbers of your best customers and prospects, including an itemized view of the costs and time necessary to accomplish each objective. We work with you to develop the most cost-effective and trackable online sales and marketing strategy.
- With your approval of the Action Plan, we re-write and optimize your web site to achieve multiple top search engine rankings for the keywords and phrases your best customers are entering most often. We install Sweet Spot Sales Paths that immediately tell customers they have come to the right place, guide them to buy or respond, and measure and improve results.
- We re-launch your web site to get multiple first page search engine keyword rankings in every Sweet Spot where your customers are looking.
- After 30 days, we audit your search engine keyword rankings and make any changes needed to cure problems. We use WebAnalytics programs to track your web sites' customer traffic vs. sales, target any trouble areas and make changes to cure them.
- In an optional ongoing program, we continue to:
- e-Market your web site to improve its search engine keyword rankings
- Use WebAnalytics to keep building online sales results, online lead generation, and support customer acquisition and retention.
- Manage Pay-Per-Click programs
- Integrate and expand e-Market Intelligence customer targeting into multi-touch sales support media
Contact e-MI to learn about our integrated web site marketing solutions for online lead generation & online sales.