Web Site Marketing, Sales and Marketing Strategy

Because all online sales action results from customers' needs, e-MI starts with What Makes An Online Sale? Then we work backwards to position you to harvest your best prospects who are already looking for what you offer.

By starting with what it takes to make online sales conversions and online lead generation,, e-MI Online Sales has developed online sales and online marketing strategies that identify your business's best prospects, get multiple top "natural" web site search engine keyword rankings, increase your targeted web site traffic and enable web site content writing and design that sells.

Here's why:

• Online sales and online lead generation result primarily from the prospect's needs. e-MI's online sales and marketing strategy is common sense. Your features, benefits, offers and solutions won't make the online sale or generate online sales leads if you are not matching your prospects' and customers' needs—so that's where we start. e-MI's e-Market Intelligence data tells you exactly what your online prospects and customers want, quantified by the keyword phrases they are using to search. See e-Market Intelligence on how we determine your best prospect and customer traffic authoritatively, objectively and by the numbers.
• Does your current sales and online marketing strategy enable you to harvest the prospects who are already interested and searching NOW for what you offer? e-MI solutions show you how to identify the qualified prospects who are most interested in what you are offering and bring them in based on what they are already looking for. Our e-Market Intelligence data is compiled into keyword Sweet Spots that target your best prospects' interests. Instead of chasing large numbers of marginally interested traffic and fighting low online sales conversions, you will harvest and sell to already interested prospects who are actively searching for the products and services you offer. See Increase Targeted Web Site Traffic and Sales to understand using Sweet Spots to harvest the greatest numbers of the best prospects.
• It's much more productive to demonstrate compelling value to prospects when you know in advance what they want. The keywords prospects enter into search engines tell you in advance how to sell to them. If a prospect is searching for "Insurance" or "Golf Clubs" they are generally interested in those items, but haven't yet qualified their interests. The prospects searching with the keywords "Umbrella Liability Insurance" and "Custom Golf Clubs" are more qualified, and are telling you what they want, so you can prepare the best messages and offers.
• More qualified keywords produce more ready-to-buy prospects because they are more "pre-sold" in their choices. Statistics show that prospects are using longer keywords to search because they're getting more sophisticated and more serious about buying. e-MI's online sales and marketing strategy enables you to profit from this trend.
• e-MI's Online Sales program compiles your e-Market Intelligence data into Sweet Spots that expand and define your best targeted markets. e-MI creates Sales Paths that bring in and greet each of your prospects with what they are looking for, and lead them to buy. Selling this way is non-predatory and supports customer acquisition because it generates online sales leads and online sales conversions by identifying what each prospect wants and giving it to them.
• Neutralize or eliminate Barriers to Sales. Once prospects have decided to buy, they want to feel good about doing business with you. We have effective ways for good businesses to counter or eliminate Barriers to Sales. See Countering Barriers To Sale.

Contact e-MI to learn about our integrated web site marketing solutions for online lead generation & online sales.