Web Site Marketing, Sales and Marketing Strategy

Companies with established sales, channel partners, and sales support resources can get better web site ROI by using e-MI's online sales and web site marketing strategy.

Some examples:

• Suppose your company is getting many online sales leads per day. If your sales response staff is getting contact from more qualified prospects, and knows in advance what each prospect wants and how they want it, your expense per sale will go down and your success rate will go up, thereby raising your online lead generation ROI.
• Does your web site support multi-touch marketing? Multi-touch marketing uses coordinated media 'touches' to target qualified prospects in different ways. Suppose you're sending out thousands of tri-fold mailers in response to web site customers. Instead of sending everyone the same brochure regardless of their interests, you can use e-Market Intelligence data to make the front panel of each brochure address each qualified prospect's interests. Your printing costs may go up marginally, but your ROI will multiply.
• Add-on and after-sale programs are much more effective when you can target what each group of prospects is searching for, and how they want it. For example, selling DVD players could be accompanied by discount offers to join your DVD Movie club. Selling a DVD player that also burns DVDs from videocassettes would probably attract older prospects who have family videos to save, and who would be interested in different DVD titles.
• Does your web site's prospect analysis tell you what markets to go after?
• Our e-Market Intelligence data tells you what markets are worth going after, both from a market size and competitive standpoint.
• The Sweet Spots we compile not only enable you to harvest your best prospects (greatest number, most qualified and least competition), they also tell you HOW they want your products and services. This information can raise your ROI by enabling more successful online sales lead follow-up, faster time to close, and more add-ons.
• Online sales lead responses from your Sales Paths provide on-target metrics about how, as well as what, your prospects are buying-enabling more cost-effective offline marketing.
• Supplying your channel partners with "how" prospects are buying, as well as qualified leads, can enable you to track conversion ratios more accurately, as well as empower effective agreement negotiations.

Contact e-MI to learn about our integrated web site marketing solutions for online lead generation & online sales.