Web Site Marketing, Sales and Marketing Strategy

Driving traffic to your site is great, but online lead generation and online sales are the true measure of online success.

Starting your web site marketing with online lead generation and online sales as the measure of success puts everything else in perspective, and gives you an online sales and marketing strategy that puts control of your web site back where it belongs: in the hands of executive management—not in the hands of the good folks writing the HTML code.

e-MI's Online Sales and Marketing strategy offers a host of direct business benefits: You'll get top search engine rankings while achieving better web site ROI and knowing where your best prospects are, and what they want. But our primary goal remains: We'll help your business increase online sales conversions and online lead generation.

e-MI's integrated online sales and marketing strategy builds comprehensive, manageable and profitable programs with clearly defined goals. Every step is productive on its own—taken together, the benefits multiply. The e-MI Online Sales steps are:

• We meet with you to understand your products, services, features, benefits, value-add, issues, sales channels, other marketing, marketing track record, etc.
• Using our e-Market Intelligence prospect data and keyword Sweet Spots, we find your best qualified Internet prospects—potential customers who are looking to buy NOW. And we help you present your goods and services in precisely the way your customers have told you they want them presented. And you'll have your active market numbers ahead of time to budget for results.
• We build a Web Site Marketing Action Plan with phased steps and itemized pricing that works with your schedules and budgets.
• We re-write your web site content and structure, building Sales Paths to increase targeted web site traffic, and to increase online lead generation and online sales conversions.
• We re-submit your finished web site by hand to the search engines for multiple first page web site search engine rankings, crafting each keyworded listing Title and Site Description.
• We provide an after-launch e-Marketing and WebAnalytics program that continually measures and improves web site traffic and online sales, and keeps you up-to-date as your e-Market Intelligence customer data changes.

• Send out response brochures that target your web site customers' interests
• Know what to feature in multi-touch media, catalogs, seminars and trade shows
• Have authoritative Market Intelligence customer data to create B2B trade ads
• Accurately target messages in Customer Relations Marketing (CRM) to keep the window of opportunity open