- Do you want to know...
- The sales-killing mistakes most web sites make?
- What are Keyword Sweet Spots®, and how can they help you?
- Exactly what offers and messages best sell to your customers?
- Your best Internet marketing tactics for competitive online sales and online lead generation?
Are you frustrated that your web site is not a more manageable and profitable part of your business?
A Measurable, Complete Online Sales and Marketing Strategy:
In order to be manageable and profitable, your web site needs to be planned, funded, managed and evaluated like a business. e-MI builds and markets web sites to achieve one primary goal: Online Lead Generation and Online Sales.
A web site that is evaluated on high traffic or search engine keyword rankings, but has disappointing online lead generation or online sales conversions, is wasting your time and money, and delivering empty results.
Until very recently, there were no accurate benchmark numbers to evaluate web site progress or success. e-MI has changed that by orienting our solutions so they can be measured against online lead generation and online sales. For example, 10,000 prospective customers that generate 1,000 online sales (a 10% conversion rate) might be very good if the total prospect market is 100,000—or poor if the total prospect market is 1 million.
e-MI works with you to develop an online sales and marketing strategy that makes sense to increase your targeted web site traffic and sales:
- We start with understanding, and often helping to form, your online sales goals, markets, Unique Selling Proposition, challenges, sales channels, budgets and opportunities. Everything we do is directed to maximize online sales generation and online sales conversions. And it's all guided by e-Market Intelligence data—the Voice of Your Internet Customer.
- We determine the online demand for each product, service, feature, benefit and solution you offer. The e-Market Intelligence data we develop for you, combined with your own experience, frames your web site's marketing and online sales strategy, and gives you a real-number starting point for better web site ROI projections. Evaluating your e-Market Intelligence data even tells you the best services and products to offer, and often suggests new ones. e-MI's e-Market Intelligence service keeps you informed of any changes in demand, and supplies solutions way ahead of your competition.
- Basing your strategy on the Voice of Your Customer and online sales results gives you authoritative numbers for determining your goals and objectives, for budgeting time and cost, and for measuring progress and achievement. Targeting your online lead generation and online sales goals against qualified prospect web site traffic frees you to change tactics without worrying if you have the right underlying strategy.
- Your prospects are most likely to buy or respond when they find what they want, the way they want it. e-MI's Online Sales program (re)builds, rewrites and e-Markets your web site as needed to prompt online lead generation and online sales. You'll know what each group of prospects is looking for by the keywords they used to find you, where they entered your web site, the paths they took, the pages they saw and the specific online sales you made—so you get relevant metrics right from prospect traffic identified by source. Each step can be measured separately, so improvements in e-Marketing and web site value can be made exactly where needed.
- After your web site is working well, e-MI's Online Sales e-Marketing service will keep increasing your traffic—and keep targeting ways to increase sales.
Contact e-MI to learn about our integrated web site marketing solutions for online lead generation & online sales.