Web Site Marketing, Sales and Marketing Strategy

What Makes Your Online Sale?

Are your prospects and customers finding what they want, the way they want it, with no barriers to sale?

Our online sales experience and e-Market Intelligence data have shown us that your best prospects are the ones who are searching with the most targeted keyword phrases. These are the most qualified and best potential customers because they have refined their thinking as well as their searches. Their effort shows they are the most qualified and motivated prospects, and the keyword phrases they use are telling you exactly what to offer to them, and how to "message" the benefits of your products and services.

Benefit of Qualified Prospects: If someone is searching for "supplemental Medicare health insurance" he/she is more qualified than someone searching with just the keyword "insurance". The person entering the keyword "insurance" has not yet focused his needs and he is not telling you what kind of insurance services to feature to him. We call this a "Tourist," not a "Prospect."

• Better Web Site ROI: Once your web site generates an online sales lead, someone has to sell it. Converting 1 in 3 online sales leads, or shortening the time to sale, gives a much better web site ROI than converting 1 in 10. Getting online sales leads that are qualified, motivated, and telling you what they want and how they want it goes a long way toward delivering faster sales and better satisfaction for all parties.

• Match your prospect's terminology: Many companies waste their web site marketing by featuring their brand names as keywords. It's much more rewarding and productive to use the keywords your prospects are using to describe the products and services they want, and to introduce your brand names into the sales content. We do the web site content writing for you.

Number of prospects:
A surprising result of targeting qualified prospects is its ability to increase your web site traffic numbers. This seems counter-intuitive, because qualifying prospects reduces the number in each group. However, e-MI finds that traffic numbers often rise because:

• e-MI Online Sales programs often increase targeted Web site traffic and sales while bringing in the best prospects:
  • By creating top search engine keyword rankings that harvest the most traffic from each search engine keyword listing
  • By getting multiple first page listings to harvest your best prospects who are searching for what you offer with different keywords
  • More qualified prospects come to you because they see just the keywords they are searching with in your search engine listing Title and Site Description
  • By bringing each prospect immediately to the Sales Path web page with the values they are looking for

• We build Sales Paths that generate online sales leads and online sales by:
  • Telling your qualified prospects they have come to the right place by immediately showing them exactly what they want, the way they want it
  • Demonstrating the unique strengths and values you provide
  • Prompting them with Calls To Action to buy what they are searching for
  • By eliminating or neutralizing any Barriers to Sales
• e-MI continuously measures and improves your Web site's online sales and sales lead generation conversions
  • e-MI's Online Sales e-Marketing program keeps building your search engine keyword rankings and adding qualified traffic to your web site
  • Sweet Spot targeting improves your prospect quality and web site sales messages
  • e-MI's Online Sales WebAnalytics service measures and improves your online sales and online lead generation against the specific keyword traffic that has entered your web site

Contact e-MI to learn about our integrated web site marketing solutions for online lead generation & online sales.