Web Site Marketing, Sales and Marketing Strategy

Increasing targeted web site traffic to generate online leads and online sales succeeds by identifying and pulling in the best prospects who are most qualified and ready to buy, rather than pushing out messages.

e-Market Intelligence data have shown us that your best prospects are the ones who are searching with the most targeted keyword phrases, and clicking on the 'natural' search engine listings. These are the most qualified and best potential customers because they have refined their thinking as well as their searches. Their effort shows they are the most focused and motivated prospects, and the keyword phrases they use are telling you exactly what to offer to them, and how to 'message' the benefits of your products and services.

For statistics on 'Natural' vs. PPC Sales Conversions, see http://www.imediaconnection.com/content/9395.asp.

Benefit of Qualified Prospects: If someone is searching for "insurance" they are not as qualified a prospect as someone searching with the keywords "supplemental Medicare health insurance." The person entering the keyword "insurance" has not yet focused his needs—and he is not telling you what kind of insurance services to feature to him. We call this a "Tourist," not a "Qualified Prospect."

• Better Web Site ROI: Once your web site generates an online sales lead, someone has to sell it. Converting 1 in 3 online sales leads, or shortening the time to sale, gives a much better web site ROI than converting 1 in 10. Generating online leads and online sales that are qualified, motivated and telling you what they want and how they want it goes a long way to faster sales and better satisfaction for all parties.
• Match your prospect's terminology: Many companies waste their online marketing by featuring their brand names as keywords. It's much more productive to use the terminology your prospects are using to describe the products and services they want, and to introduce your brand names into the sales content. We do the web site content writing for you to make this happen.
• Increase number of prospects: A surprising result of targeting qualified prospects is its ability to increase targeted keyword traffic. This seems counterintuitive, because qualifying prospects reduces the number in each group. Click here to see how.

• We build Sales Paths that generate online sales leads and online sales by:
  • Telling your qualified prospects they have come to the right place by immediately showing them exactly what they want, the way they want it
  • Demonstrating the unique strengths and values you provide, matched to their search
  • Prompting them with Calls To Action to buy or respond to what they are searching for
  • By eliminating or countering any Barriers to Sales

• e-MI continuously measures and improves your web site's online sales lead generation and online sales conversions
  • e-MI's Online Sales e-Marketing program keeps building your search engine keyword rankings and adding qualified traffic to your web site
  • Sweet Spot targeting improves prospect quality and web site sales messaging
  • WebAnalytics measure and improve your online sales based on the specific traffic that has entered your web site

Contact e-MI to learn about our integrated web site marketing solutions for online lead generation & online sales.