Web Site Marketing, Sales and Marketing Strategy

Your prospect-targeted web site continues to increase your targeted web site traffic and sales with e-Marketing and WebAnalytics

e-MI's services leverage your e-Market Intelligence data, Sweet Spots and Sales Paths to measure and improve your web site's performance:

• e-MI's e-Marketing keeps improving the quantity and quality of your prospect traffic and your web site's search engine keyword rankings against your competition
  • e-MI performs Search Engine Placement Audits to continually target where your web site's search engine keyword rankings could be improved, and identifies which keywords are under-performing.
  • Because e-MI starts with e-Market Intelligence data that benchmarks the sizes of your prospect markets, we can make realistic evaluations of where your best traffic is, and how you're doing in relation to total market size
• WebAnalytics generate increasing online sales leads and online sales conversions from the prospect traffic on your site
  • Your e-MI Sales Paths are structured to generate online sales leads and online sales conversions from different Sweet Spot keywords. This enables us to track the success of each Sales Path to increase targeted web site traffic and sales independently, pinpoint any needed improvements and measure and improve results.
    • Keyword traffic vs. sales and responses
    • Critical Ratios of prospect capture and loss at each stage of the Sales Path
    • Biggest Exit pages
  • Measuring and improving each Sales Path's performance separately also lets us quantify the results of multi-touch media, Customer Relations Marketing, or Pay-Per-Click search engine marketing to increase targeted web site traffic.

The payoff is a rational and effective e-Marketing and WebAnalytics service to increase targeted web site traffic and sales—all based on real market numbers, coordinated with off-line media, and measurable for improvement every step of the way.

Contact e-MI to learn about our integrated web site marketing solutions for online lead generation & online sales.