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e-Marketing Statistics, Tools, References & Newsletters
e-MI's Proven Strategy for Online Sales and Sales Lead Generation
e-MI provides the following e-Marketing links to help you make better online sales and online lead generation decisions.
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Some Web e-Marketing Tools
Search Engine & Directory Listing Submissions & 'Feeds'
Internet Use Statistics
References
Internet Newsletters
The following statistics are on average web sites, not those enjoying the advantages of using e-Market Intelligence's sales-targeting service, which multiplies results:
- "80 percent of users (are) finding their destinations from a search query. Over half (55 percent) of all ecommerce transactions originate from a search listing."
- "90 percent of U.S. consumers use search engines (Pew Internet ALP)."
- "Search has the lowest cost-per-lead of any marketing strategy (U.S. Bancorp Piper Jaffray). While formerly second to email in popularity, search recently surpassed email and has become the most popular online activity (MarketingSherpa)."
- "The average company SEO project averages about $3 per-day, per-keyword, and you can generate ten times that much per day in additional business by being found more often in the search engines."
- "Recent research (comCast and MarketingSherpa) shows that search engines drive offline sales. Natural links are important because they yield more conversions. The Search Marketing Benchmark Survey (MarketingSherpa) shows that conversions with natural links outperform PPC (Pay-Per-Click) links thusly:
- Average conversion rates: natural links 4.2 percent vs. PPC links 3.6 percent
- Delayed ecommerce/service purchases: natural links 6.3 percent vs. PPC links 4.2 percent
- Ecommerce product /service purchases: natural links 4.1 percent vs. PPC Links 3.8 percent
- Earlier research shows that 70 percent of your prospects will click on a natural link over a sponsored link and that natural clicks outnumber PPC clicks by 5:1. JupiterResearch found that "algorithmic listings in search indexes generate an estimated six of seven (85.7%) commercially natured search referrals."
"Putting SEO On Your Dashboard" - Paul J. Bruemmer, May 2006
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