- Do you want to know...
- The sales-killing mistakes most web sites make?
- What are Keyword Sweet Spots®, and how can they help you?
- Exactly what offers and messages best sell to your customers?
- Your best Internet marketing tactics for competitive online sales and online lead generation?
e-MI's Search Engine Optimization (SEO) solutions provide the best Pay-Per-Click strategy to increase online sales conversions and online lead generation
e-MI's Proven Strategy for Online Sales and Sales Lead Generation
Winning Search Engine Optimization (SEO), Search Engine Marketing (SEM) and Pay-Per-Click (PPC) strategies:
SEO is used to get top "natural" web site search engine keyword rankings. SEM also includes Pay-Per-Click advertising and e-mail outreach programs.
- e-MI strongly advises our clients to use Pay-Per-Click (PPC) ads and sponsored listings for tactical, not strategic, keyword marketing.
- Strategic marketing features products and services you will be selling two or three years from now.
- Because PPC gives you a monthly cost, you start to think in a short term "get-the-money-back" orientation, rather than investing in building your long term markets.
- Tactical PPC can make sense as part of your mix if your objectives are well defined. Some examples are:
- Using PPC on trial offers to test the market, or to sell limited quantity, highly specialized goods.
- PPC is a good band-aid for increasing traffic while your newly Search Engine Optimized site is gaining placement traction
- Because PPC ads can be exactly timed, they are ideal for coordinating a web site offer or launch with an advertising roll-out
Contact e-MI to learn about our integrated web site marketing solutions for online lead generation & online sales.