Web Site Marketing, Sales and Marketing Strategy

e-MI was founded by experts in marketing, sales, web site content writing and search engine marketing to provide businesses with online lead generation and online sales conversions rather than empty traffic.

Executives instinctively feel that the Internet should be a uniquely powerful and cost effective way to get new sales and sales leads. e-Market Intelligence produces significant results because we have built sales tools and processes that work with the nature of the internet, not on traditional marketing models like retail stores or advertising.

Here's the difference:

Traditional marketing works by pushing messages out through media, hoping for a percentage of active interest and response. Through many years, consumer and B2B marketers have learned to target their media and focus their messages to get an economic response, usually under 3% to 5%. The other 95% is the effort, time and cost needed to find the prospects who are actively interested—the Sweet Spot. Until now, there has been no better way to think of marketing and selling.

Effective selling finds the best fit between the needs of buyers and the features and benefits offered by sellers. This is true for all marketing, but only on the Internet are buyers telling us, in advance, exactly what they want, how they want it, and how many there are of them. They tell us this by the keywords they are searching with, captured from 400 million searches each day—and no one lies to a search engine.

This difference reverses usual marketing thinking (pushing the word out) and lets sellers quantify demand by what they want to sell, tailor their products, services and offers, and pull in customers by featuring exactly what they are looking for, just when and where they are actively searching. By starting with Sweet Spots of interested customers, sales go up, and cost, time and effort go down, enabling rational by-the-numbers management and much better web site ROI.

The concept is simple, but the effect is profound. By starting with "What Makes An Online Sale" and client work, e-MI has developed new, integrated tools that reach out and pull in your best qualified prospects and sell to them by featuring what they already want. Working for you, e-MI will:

• Identify the best Sweet Spots of the best prospects for any service or product—the greatest numbers of the most qualified prospects, with the best opportunities for pulling them in
• Evaluate your online competition for added opportunities
• Tell you the products, services, offers, benefits, solutions and messages each customer Sweet Spot is looking for.
• Write the web site content that sells to customers by showcasing, from their standpoint, exactly what they are looking for
• Optimize your web site so it achieves multiple top 'natural' listings, providing multiple streams of customers
• Provide sales training to increased closed sales and cut time-to-sale
• Provide measure-and-improve management that starts with real market numbers and keeps sales and qualified leads
• Create multi-channel marketing that leverages Sweet Spot targeting though all support marketing

e-Market Intelligence consults and produces complete programs that deliver top search engine rankings and increase targeted web site traffic, online lead generation and online sales conversions. This process boosts your organization's lead generation by identifying and driving high-conversion traffic to your web site, generating a stream of qualified prospects—and sales—within months, at a lower sales cost and higher ROI.

e-Market Intelligence
27 Edwards Street, Suite #1B
Roslyn Heights, NY 11577

Phone: 516-509-5707
Fax: 516-621-1584

info@emionlinesales.com