- Do you want to know...
- The sales-killing mistakes most web sites make?
- What are Keyword Sweet Spots®, and how can they help you?
- Exactly what offers and messages best sell to your customers?
- Your best Internet marketing tactics for competitive online sales and online lead generation?
Do you want to know in advance what your best-qualified prospects are looking for — and how to feature it to them?
"Know what your prospects are looking for in advance" Sounds too good to be true, but here's how it works:
e-MI's basic premise for web site marketing is simple - achieving top search engine rankings and targeted web site traffic is of no use if it doesn't result in online lead generation or online sales conversions. Therefore, "what makes your online sale?" comes first:
This is common sense, but the sales and marketing trick has always been to know in advance just what your prospects want. With e-MI's e-Market Intelligence data you know what to offer your prospects because the search engine keywords they are using to find you tell us what they want.
e-MI's online sales and web site marketing strategy works for any business that needs to build online sales or online lead generation:
- First, our e-Market Intelligence data identifies what your customers and prospects are looking for NOW, relevant to what you most want to sell. For example, if 100,000 prospects are looking for a product or service you offer, 250,000 are looking for another, and 50,000 for a third, the Voice of Your Customers is telling how to organize your online sales and marketing strategy to increase online sales and online lead generation.
- The e-Market Intelligence customer data we develop for you, combined with your own experience tells you in advance how to generate more online sales.
- Evaluating your e-Market Intelligence data even tells you the best services and products to offer, and often suggests new ones. e-MI's Market Intelligence data also keeps you informed in advance of any changes in demand, ahead of your competition.
- Second, we organize your web site into Sweet Spot targeted Sales Paths. Each Sales Path is optimized to achieve first page web site search engine keyword rankings.
- Because each Sales Path is positioned for customers and prospects searching with targeted Sweet Spot keywords, you know in advance just what each customer and prospect is looking for, and how they want it.
- Armed with this advance knowledge, we build each Sales Path to greet those prospects and customers with just what they want, the way they want it. The result is a much higher percentage of online sales conversions.
- Third, because we start with e-Market Intelligence customer data numbers, your online sales and marketing strategy is trackable. Each Sales Path can be evaluated separately for search engine keyword ranking, for increased targeted web site traffic, and for each step in converting customer and prospect traffic into online sales. The result of your e-MI online sales and marketing strategy is a rational, measurable program to achieve online sales and online lead generation - and to keep improving your results.
Contact e-MI to learn about our integrated web site marketing solutions for online lead generation & online sales.